Targeted Marketing

Exclusive to Lemon Marketing, Mosaic Targeting and Micro Marketer are said to be the commonly used and known tools within marketing. Whether a large or small establishment both UK and Scotland based companies use the said marketing tools to support them in producing targeted door drops dependent on client offering and target. Aside from this the current position enables us to target right down to street level choosing from 40 (forty) Mosaic consumer types.

As a supplement lifestyle attributes can be added to every Scottish street and leaflets can be distributed based on target audience, in and around are marked distributions zones/areas. Leaflet distribution is a proven method of targeting that is both cost effective whilst ensuring that your chosen message is direct, and being placed into the hands of consumers at a cost which is minor per 1,000.

Such methods are paramount in reducing the cost of large print runs as you are focusing solely on selected addresses and delivering only to core audiences. More importantly than this, this method allows for the client to invest money creatively, making the items in which they are delivering suit its purpose. Items are delivered to homes by employed distribution teams within a time scale, to your designated preferred house type.

As a result companies wishing to randomly sample are said to be well suited for this service as areas where there possible target audiences live are covered.

• Customers can be identified and targeted.
• Eco-friendly approach
• Overall costs are reduced

From leaflets to flyers if you are looking to distribute to homes or businesses within Scotland being both controlled and targeting key audiences then do not hesitate in calling Lemon Marketing for a quote.

How leafleting depends on their content

Even small changes in the layout leaflets can be re-enhance the value: to attract customers, increase sales, etc.
To leafleting benefited, you need to know the basic rules of layout.

1. The essence of the promotional offer should be evident. You can use a large font, bright colors. Psychologists have found: advertising does not read from beginning to end, and from the large to the small font. If a person is not immediately “grab” look essence of the proposal, he will not read the text.

2. The second thing is to see a potential customer in the leaflet – “amusements.” It may be discounts, original products, all that distinguished names of the seller of goods or services from hundreds of others.

3. Tex flyers should sound simple, clear, yes. Particle “not” should forever excluded from promotional offers. Do not write “do not forget, do not be afraid”. Write to “remember, you can be sure”.

4. The leaflet should be small, and the text on it a large and readable. Too much just throw the flyer, too little – will lose the fine print will not read. In any case, sales promotion fail.

5. Do not call Leaflets Leaflets. Let it be a discount coupon, calendar, invitation card – any document that gives the right to use the free offer.

6. Do not skimp on quality: leaflets on cheap paper discarded in the first place.

Of course, it is best to make a flyer professionals who work in an advertising agency. But if the business is at the very beginning and there is no money for the services of professionals, imagine yourself in the place of passers: whatever information you want to receive it?

Record it, given the requirements for the content of leaflets, pick the correct fonts and colors: believe me, sales promotion necessarily increase. If you did everything correctly.